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The goal for Low Tide Fossils is to design a logo that meets the balance of edginess and delicacy for the hand-found and hand-made jewelry company. It should appeal to those who are either avid beach combers or enthusiasts of oceanic activities who wish to wear theirs or others rare and original finds. Because this company is so different from common tourist shops with generic bulk-shipped sharks teeth, it is crucial to show the differentiation in the logo.